By Simeon OSAJIE
The Shift Naija Initiative, a pioneering non-governmental organization based in Edo State, is set to mobilize the media to effectively cover and disseminate the significant developmental achievements of the Okpebholo administration across various sectors.
Shift Naija Initiative aims to amplify the administration’s achievements and showcase the positive impact of good governance on the lives of Edo State citizens.
This announcement was made during an interactive session with journalists in Benin, the state capital.
The initiative aims to collaborate with the Edo State Council of the Nigeria Union of Journalists (NUJ) to ensure effective media coverage and dissemination of the administration’s progress.
The Initiator, Comrade Ikhuenbor Felix Igbinevbo popularly known as Mr. Figo emphasized the importance of a symbiotic relationship between the media and the state government, stating that it is crucial for promoting development and good governance.
To facilitate this, The Shift Naija Initiative plans to establish a strategic media and civil engagement hub. This hub will aim to Promote accurate reporting, Inspire optimism, and Connect citizens with government effort.
He also used the occasion to shed some light on the goals of the Shift Naija Initiative, while outlining its core objective, including transforming national attitude from mere criticism to constructive contributions, from despair to unwavering determination, and from division to collective progress.
“Shift Naija Initiative is far more than a typical advocacy group it is a movement aimed at reigniting the spirit of patriotism, enhancing public communication, and realigning our collective focus on governance, development, and unity.”
Furthermore, Comrade Igbinevbo articulated the NGO’s commitment to serving as a bridge for understanding the Renewed Hope Agenda of President Tinubu and “A New Edo Is Rising” agenda of Governor Okpebholo.
The Okpebholo administration in Edo State built its agenda on the theme “A New Edo Is Rising” focusing on rebuilding public trust, restoring administrative order, and delivering tangible development across the state’s senatorial districts.
Recognizing the crucial role of leadership in this process, the Shift Naija Initiative has positioned itself as a key player in forging a lasting alliance between the media and the government.
It calls on all patriotic citizens, particularly the youth and community leaders, to unite in the civic responsibility of documenting progress, demanding accountability, and celebrating real results.