By Simeon OSAJIE
Organizers of the “Edo To The World” Creative Talent Hunt have called on youths across Edo State to seize the opportunity to showcase their musical talents and gain wider exposure.
The initiative, powered by Mark and Me Corporate Nig. Ltd and Brotherly Love Entertainment in collaboration with the Edo State Government, is designed to discover and promote emerging talents in the music industry.
Speaking to journalists in Benin City, the state capital, Markus McKane, Chief Executive Officer of Brotherly Love Entertainment, described the talent hunt as a platform that goes beyond entertainment, focusing on youth empowerment and cultural promotion.
Markus McKane
C.E.O. Brotherly Love Entertainment
Markus stated that the programme aims to harness creativity, discover raw talents, and create opportunities for young people across the state.
According to him, “This is more than just an entertainment event. It is a movement to empower Edo youths and project our rich culture to the world.”
He disclosed that the talent hunt will cover participants from all 18 local government areas across the three senatorial districts – Edo South (Benin City), Edo Central (Ekpoma), and Edo North.- Auchi)
“Applications are free and open to interested youths, with the deadline set for May 15, 2026. Prospective participants are encouraged to apply via: bit.ly/edototheworld.”
The event is expected to feature notable entertainers such as I Go Die, Klint Da Drunk, Gandoki, Edo Pikin, MC Awilo, and Jay Tunes, among others.
He further urged interested youths to take advantage of the platform, noting that it offers a rare chance to gain recognition and advance their careers in the entertainment industry.